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Customers Delighted As Chewy Sends Paintings That Look Exactly Like Their Pets

Chewy pet paintings
Chewy an online pet store founded in 2011 is surprising their customers with over 1000 free pet paintings every week.

This personal touch and a bit of kitsch is how the company is looking to stand out from the cutthroat world of online shopping.

From the reactions of some customers, they're happy with this unique gifts from Chewy.

Schwartz who shopped with Chewy and was lucky to receive the painting of her cat said: “I just want to buy everything from them. They’re a big company. I was shocked that they did something so personal.”

Annesley Clark, another delighted Chewy customer was surprised by how much the free painting looked like her pit bull mix, Willow. “I was beside myself,” she says. “It’s her exactly.”

She couldn’t wait to show it off. The next day, she took it to a socially-distanced picnic with four others and held up the artwork. “I said, ‘Look at this. It’s perfect.’” Her friends agree.

Many of the pet painting portraits have become a hit on social media, where people share images of them or beg for their pets to be turned into works of art.

Eric Sheridan, a sales specialist from Lee, Florida, asked for a portrait through the Twitter account of Gozer, his Boston terrier with more than 3,000 followers. A Chewy representative messaged back: “My paws are crossed that we’ll be able to send you one.” It arrived a month and a half later. “Christmas came early,” Sheridan tweeted from Gozer’s account.

Many who get a pet portrait document it for social media, giving Chewy free advertising - a trend the company noticed when it first started shipping them out.

The co-founder of Chewy, Ryan Cohen who came up with the idea before leaving the company in 2013 said: “Customers were going bananas.”

However, it's not only the free pet portraits that draw customers to Chewy. According to Phillip M. Cooper, a pet industry consultant, the customer service set the standard.

The company’s 2,500 agents are trained to answer pet parents’ questions, like which foods are best for older dogs or where to find a shelter. Chewy sends new customers handwritten notes and all shoppers get snail-mail holiday cards. It even sends flowers to people whose pets died.

“It helped ease the pain,” says Jordan Redman of Norman, Oklahoma, who received a bouquet of flowers after Bud, her golden retriever, died.

Can You Buy Your Pet Painting From Chewy?

There’s no way to purchase these pet paintings from Chewy.

How Can You Be Selected For Chewy Free Pet Paintings?

Chewy doesn’t say exactly how you will be selected. But the company typically sends out these free pet paintings to those that have pet photos on their Chewy account or have shared one with a customer service agent.

For clues, look to the experience of Danielle Moore, who said Chewy asked her to send a photo of her Australian cattle dog Kana during a call about returning an order. Kana’s likeness showed up three months later. Moore loved it so much she tried to purchase another through Chewy, but the customer service agent wouldn’t budge. Instead, the chemist from Dallas commissioned one for $36 on Etsy, and the paintings hang on a wall together.

So, what are you waiting for? Share the photos of your pet on your Chewy account or send it to their customer service agents. Who knows? Your pet painting portrait may arrive shortly after you do.

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